Steak 'n Shake Route 66 Concept

Led the creative concept development for a commemorative merchandise collection celebrating the anniversary of Route 66 and the opening of Steak 'n Shake's first restaurant. Developed the visual direction and designed all graphics across apparel and promotional merchandise, creating a cohesive collection inspired by American roadside culture and the brand's heritage. Although the project was ultimately not brought to market due to a strategic shift in direction, it resulted in a strong and thoughtfully executed creative solution.