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Spring 2025 Concept

Project type

Art Direction, Print, Motion, Digital

Role

As part of the concept team, we are responsible for creating the concept for each marketing season. From color, fonts, and photo art direction to graphic approaches, store signage, and window designs. It is our job to provide the overall seasonal direction. Below is the style guide and direction for the Spring 2025 season along with a couple images from the final photoshoot.

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